Do you think sharing your personal story in business needs to include a sob story you went through? Nope, it doesn't have to be that way.
I had the opportunity to interview marketing/outdoor blogger, Nicole Stone. This lady has grown her list quickly and monetized her blog as a beginner. She currently runs her business at nicolestone.com, where she writes about blogging, marketing, and lifestyle hacks. To find out how to do this in your business, watch the interview here: https://youtu.be/uxxSWavSAXQ
When something goes along exactly as planned or is merely a funny back-and-forth exchange, it can catch your attention momentarily but what keeps you from leaving your seat for two hours, even though you REALLY have to go to the bathroom/work/etc? If you feel the tension building in a story, maybe you know what’s going to happen but the main character doesn’t, or you feel something isn’t right and it’s about to come to a head but it hasn’t happened yet. You just want to hang on and see how it goes down and how the main character recovers from it.