Everyone has a story...how it's told matters
So...you’ve noticed it’s much easier to share educational and product content than drawing in your audience with personal stories that share your expertise, relatability, and personality in fun and interesting ways.
Venturing into this territory can feel scary, confusing, and awkward! But once you understand which pieces of your story to tell and how to tell them well, you will see a shift.
The best brands are the best storytellers.
You’re leaving money on the table because your audience isn't sure they feel comfortable enough yet to say, “Sign me up!”
What’s missing?
The areas that audiences want to know more about before making a buying decision:
1. Expertise: Do you have what it takes to do a great job?
2. Journey: Why you chose your field, sharing the journey that led to your passion.
3. Heart: Will the prospective client be well taken care of? Can they share their struggles without judgment? Do they mean more than a dollar sign?
Buyers today care A LOT about businesses that:
authentically share who they are and what they’re about
demonstrate that they care about their clients beyond the dollar sign
are interesting and fun to follow
What the heck?! That’s a lot to ask for. Thankfully, well-crafted brand stories can address all of that in an interesting, conversational manner.
Brand story client testimonials
Sam Bell, Brand Stylist of Brand It Girl
“I was struggling with what made me unique and I knew it was limiting my ability to connect with and sell to the RIGHT people. Christie crafted my story into copy that sells! And boy did it sell! My story email sold more memberships in my launch than any other marketing tactic I tried!
I also received more replies to my email from my audience sharing their own stories with me than I had from any other email I have ever sent.”
Lauren Pawell, Online Marketing Strategist of Bixa Media
“Christie's unique brand story method helped me connect the dots and turn them into an approachable, relatable, and authentic brand story that I can use in all of my marketing materials.
I have my story open during every podcast interview I do, have used pieces of it on sales calls, and look forward to including it in more public marketing materials moving forward.
I sent the story to a prospect recently and she said: "That's such a great story! I love it - and feel really, really, really great about working with you. I love your pragmatic approach that comes through at the end of the story."
Isn't that what we all want our brand story to accomplish?
Tonya Rineer, Money Mindset and Law of Attraction Coach
“Christie is the Chris Angel of the brand story world. A true magician when it comes to words!
Before working with Christie, all of the bits and pieces of my life experience seemed so compartmentalized and unrelated. She was able to take all of those pieces and string them together in one cohesive, conversational story that captures my "why" and my message perfectly. I have been telling my story for years - on podcast interviews, on stage, and in everyday conversation - yet, I've never been able to tell is so succinctly. The way Christie is able to find the real, emotional "why" inside all of us is what really enables us to connect with our audience in an authentic and unique way. The value she brings to the table is immeasurable. What she does is truly priceless. “
Click here to see Tonya’s completed story.
Chris Well, Media Expert at Build Your Brand Academy
“As I often explain to students and clients, you can’t watch the parade when you’re in parade. You also need an outside perspective. Not only did Christie Bilbrey provide me with a fresh perspective, she has an uncanny ability to look at life experiences I’d taken for granted and explain their value to my brand. In our session, she helped me connect the dots in my journey—and more importantly, weave them into a narrative to help me explain what I can offer to potential clients and students. If it weren’t for Christie Bilbrey, I’d still be spinning my wheels.”
Dan Tricarico, Teacher and Author of The Zen Teacher
"Thanks to Christie, I started running a Facebook ad to my book's Amazon page this morning and it's already been clicked 7 times since this morning. And the ad copy includes MUCH more of my story than I have ever included in that type of marketing and I think it's helping--and that's all because of her advice."
Places to immediately share your brand story:
website about page
website homepage
sales pages
pitches for podcast guesting and other press/media opportunities
email marketing
freebie intro
speaker bio
webinar intro
your own podcast
networking events
blogs
interviews
guest blogs
author bio for articles
Facebook Lives and YouTube videos
written Facebook story on business page
sprinkled through Instagram and Instagram stories (especially when promoting a launch)