How to Improve SEO with Podcasts

With all of the dramatic changes to the Google algorithm, today's episode shares how to get better search results with podcasts.

Find out how to have a distinct brand voice to stand out, learn a pitch strategy to be a guest on other podcasts, and must-have supplements you need on your podcast.

The Death of SEO?

Google search is becoming more like Alexa by Amazon so instead of emphasizing a million search result options, Google wants to focus on the best one, so that you never have to leave the search result screen.

It is shifting away from mathematical algorithms that favored keywords for SEO purposes and using more AI to shift toward the way searchers think and what will be most helpful for them.

Is this the death of SEO?

Today’s episode shares what is going on, some of the big changes, and what you can start doing to take advantage of these changes to SEO with your branded content.

Burt's Bees

Want a great example of a company who built a hugely successful business based on their brand story?

You are in for a treat because today's episode explores Burt's Bees and how it created an iconic brand story and wove it through every part of the business.

This catapulted Burt's Bees from a couple living in a turkey coop in rural Maine to a nine-figure business.

They understood the power of leveraging their brand story to create rabid fans who spread their message and to scale their business. Let the unbelievable backstory of Burt's Bees show you how to incorporate a similar strategy to use your brand story to build your business.

Flight Lesson

How will you know if you're making the right decision in business?

Sometimes taking the leap can backfire on us.

Several years ago, I planned to start a private aviation business. Something happened while I was prepping that scared the daylights out of me and helped shaped a decision that changed the trajectory of my career.

Today's episode dives into this gray area of what to consider with major business decisions.

Bringing Others Into Your Story

Do you hear people tell you that you shouldn't talk about yourself, you should talk about your audience?

Then how will your audience get to know you, so that you can earn the know, like, trust factor you need to turn them into clients?

Today's episode shares how to interpret this advice so that your audience connects with you and you connect with them.

Brand Identity Theft

Are you tired of feeling like people don't get what makes you unique and your brain hurts from trying so hard to find the right words/photos to explain it or even figure it out for yourself?

What’s holding you back?

If that's you - and honestly, who doesn't want to improve their brand - then today's podcast episode is just for you.

In today's episode, you'll learn:

• what determines your brand (hint: it goes way deeper than your IG bio or photos)

• who stole pieces of your brand that you never realized

• how that affects the way others perceive your brand

• and what you can do about it

The Best Stories to Grow Excitement

If you think the only stories your audience cares about are success stories and your origin story then you’ll be shocked to find out the best type of story to grow excitement with your audience is completely different – in fact it hasn’t even happened yet. This episode shares a one of the most powerful types of story that every business owner needs to include in their marketing.