TRADITIONAL EARNED MEDIA
There is something unique about getting press. Earned media mentions, bylines, features, and interviews in respected media outlets immediately enhance the value of a brand.
They offer an influential third-party credibility that elevates a brand's credibility with its audiences.
Positive coverage can be an extremely powerful asset when your customers look at your online reputation and make a decision about whether they want to buy from you or work with you.
EARNED MEDIA STATS
According to a Nielsen study, 82% of consumers research a business online before making a purchase.
A Newswire report indicates that up to 40% of traffic and lead generation come from earned media.
We make it easy for you to show up and deliver your content while we handle the rest:
strategy
research
pitching
follow-up
logistics
a prep doc for each opportunity
a live link to each placement
a chronological list of all opportunities for a quick overview
OUR PROCESS
1. Strategy: We develop a strategic, personalized PR plan to strengthen your brand and reputation by exploring stories aligned with your goals and brand in light of the current news cycle and trends. Then we have a monthly call to help you maximize your efforts and improve your results.
2. Research: Our team conducts extensive research using the PR industry's leading tools to identify the best opportunities and individuals to pitch.
3. Pitch & Prepare: We create your media kit, personalize every pitch, send calendar invites with details, and provide a prep doc before each interview.
4. Promote: After each placement, we follow up to get the publish date and link, so you can promote every media placement.
OUR CORE DIFFERENTIATORS
Strategic placements: We don’t get you as many placements as possible. We focus on getting the right placements - only outlets whose focus and topics aligns with yours.
Personalized pitches every time: We don't blast generic pitches. Journalists are too bombarded. We tailor every pitch to show why you’re the right guest for their audience, making their response an easy yes.
Concierge, customized client service: We deliver top-tier quality, save you time, and provide excellent communication. You always know what we‘re doing and are prepared for every opportunity. We adapt to your preferences to ensure we deliver the highest-caliber service.