The Smarter Approach to Goal Setting

If you've been reading my blogs lately, you know I'm writing on the theme of marketing strategy and you've probably been wondering when I'm going to bring up goal setting. For some of you that means today is your lucky day and others of you are quietly moaning as you read this.

Goal setting might sound time consuming, intimidating, or like a way to bring disappointment into your life when you don't achieve your goals. Cheer up, Sugarplum! Goal setting can and should be a fun process that brings you hope, laser-sharp focus, with a path and a plan, not dread. If you stick with me, I will show you a smarter way to go about it that will make you excited, inspired and ready to get after it!


I have some gems that will help you think smarter about the way you set goals and make sure that you're setting the right goals for where you and your business are at right now. I could go on and on about the importance of goals but I bet you're here because you already know all that. So without further ado, here are my smart, strategic gems as you prepare to create your goals.

First, I want you to think about who you look up to in your industry? Who do you aspire to be like? Identify 2-3 individuals who are killing it doing whatever it is that you do or want to do. Google them, check out their websites, see how they market and sell themselves. What are they doing differently? What are they doing consistently? If you had to describe them in 3 words, what would those be? Ok, if I'm getting a little too excited here by giving you too much homework, just pick one of the above 3 questions to answer.

Second, think about what sets you apart from the others on the playground. What do you do differently? If you want to make it easier, or maybe harder, think of what 3 words describe you? Maybe it has to do with your passion, your background, the reason you got into this business in the first place?

If you are reeling off differentiators you thought of 4 years ago, check 'em to see if they're still accurate and relevant. What are you doing right now, today, that distinguishes you from others? Think about your strengths and the ways that you feel comfortable getting yourself in front of your target audience.

If you’re stuck here, I recommend doing some journaling or talking with a trusted friend, colleague, or coach who can listen to you, question you, and give you trusted feedback as your brainstorm. This is the fuel you will need as you create goals that will grow your business and help you differentiate yourself in the marketplace based on your strengths.

Now, if you’re working with me on your Marketing Strategy Roadmap where we get into both your core messaging and your goal setting (see the bottom for more info on this), then we’ve already discussed this before getting to this point. If you are doing this on your own, feel free to jump into this thought process right now or reach out to me for some help.

Third, you’re ready to create some amazing SMART goals tailored just for you, and yes I mean SMART as in (Specific, Measurable, Achievable, Realistic, and Timebound). Don’t go overboard creating too many. You will want to focus on just a few (3-5 to be exact) that you can laser-focus to achieve in the next 60-90 days.

These should each hone in on one specific outcome you want to achieve. Here are some examples of what a goal isn't: posting a blog a certain number of times each month, starting a podcast, attending two networking events a week. These are strategies used to achieve goals and we'll get into these next time.

Examples of goals are:  increasing online sales by 10%, adding 2,000 more names to my email list, selling $5,000/month from speaking gigs. Your goals should be a stretch and a challenge but definitely doable to accomplish in the next 2-3 months.

Bonus tip: I cannot stress enough the help that having an accountability partner will do to help you accomplish these goals in your given timeframe. If you don't have one, find one or come to me and I'll help you.

Extra Bonus tip: First, when you're choosing an accountability partner, make sure they they won't let you off the hook easily when you aren't taking the needed steps to move your toward your goals. Second, make sure that they are both someone you trust and someone who you consider to have valuable insights to help you. Third, make sure they're a good listener and will draw out the reasons behind fears, distractions, or anything else getting in the way of accomplishing your goals. Soooo, you need to feel comfortable being vulnerable with this person.

What to do next: If this has been helpful and you would like to know more about how you can quickly develop your core messaging (mission, vision, values) and goal planning (goal setting, strategies, and action plans) then we really should connect. Surprisingly, when we work together, we can create all of this in only three sessions! I know, crazy, right?!

If you have questions or want to publicly declare your goals right here, I would love to hear all of it in the comments section. Thanks again for stopping by!