mission statement

Biggest Marketing Frustration Ever...

Compass symbol

Hmm, I'll go with running in circles trying everything under the sun to build your business until you’re exhausted and burned out. If you've tried this and are now laying on the ground out of breath and panting, here's some help. Let's simplify by getting laser focused.

I hope you enjoyed the tips I offered in my series about overcoming business fears. This next series focuses on marketing strategies.

The first way I recommend you simplify is by creating a concise mission statement that speaks to the core of exactly what you do to help your clients. It should be specific and may be inspiring as well.

The focus of your mission statement shouldn’t be about creating pretty, fluffy verbiage that looks good on your website. You should be able to hold it up to every action you take with your business to make sure everything you do is moving your business forward in its mission. If not, either you shouldn’t do it or you should consider rethinking your mission statement. It is a vital and powerful tool that should be every business owner’s compass.

If you remove all of the fluffy language and boil down your wording to only the key phrases that tell the crux of what you do, you have the making of a potent mission statement.

As an example, here's mine: I help clients overcome fears, create successful marketing strategies, and tell stories that sell.

Everything I do in my business reflects these and if it doesn’t, then I shouldn’t do it. You may need to update your mission statement from time to time. It may change as the scope of what you do changes.

It should be action-oriented, explain your company's purpose.

Here are some examples of other mission statements.

"The mission of Trader Joe's is to give our customers the best food and beverage values that they can find anywhere and to provide them with the information required to make informed buying decisions. We provide these with a dedication to the highest quality of customer satisfaction delivered with a sense of warmth, friendliness, fun, individual pride, and company spirit."

“Warby Parker was founded with a rebellious spirit and a lofty objective: to offer designer eyewear at a revolutionary price, while leading the way for socially-conscious businesses.”

“Google's mission is to organize the world's information and make it universally accessible and useful.”

I would love for you to leave me a comment below and let me know your company’s mission statement or where you’re stuck in writing your mission statement.