Advantages to Fears in Business

How does fear play a part in your life and business?

What is it that stops you from really tackling your fears or desires? Why do they continue to linger with no resolution in sight?

When you’re in the middle of a dark place or feel like nothing is changing no matter what you do, it’s easy to feel like it will be this way forever. When the light at the end of the tunnel is nowhere in sight, how can you be sure it’s really there? We become complacent and stuck in our fears instead of stretching for the freedom we receive when we overcome them.

This is where your foundation is there to save you, and if you find that you don’t have one or that it’s shaky, create a new one.

A strong foundation will get you through the dark, scary, and rocky times – both in life and in the life of your business. This starts with knowing who you are, what you believe, and specifically the direction you are headed. Since none of us can accurately predict the future, we won’t know where we will actually end up but if we don’t even know the direction we want to go, we will toss and turn with an identity crisis that keeps us running in circles instead of moving ahead.

If you do have a strong foundation, go back to the truths that you do know. On what is your business based? Do you have a mission statement and a vision statement? Are the core competencies of your business written out? If you wrote these truthfully, cling to them as you walk forward in the darkness. You will eventually find the end of the tunnel.

If you don’t have a strong foundation, this is the best time to create one. You need to sit down and do some honest brainstorming with yourself. Forget what everyone tells you that you should want or the way you should do something.

Write down what you know is the core of who you are and how you yearn to use your gifts and talents for others. Once you let your defenses down and are honest about who you are and what you want, reread the thoughts you wrote down.

Start whittling it down and see the words, themes, and ideas that arise as a pattern. Boil it down to a few words or a sentence for each of the key areas you find. This will likely also reveal what is holding you back.

Use your findings to clarify your mission and vision. Use those to guide your decisions, thoughts, and actions about your business. You now have the beginning of a strong foundation that will keep you steady when you go through doubts and trials.

When you get to the heart of your fear, you can face it. When you face it, you can finally begin to move forward with a strong momentum and the work gets easier. You become more pulled than pushed.

So, the advantage to having fear in your business is that it can ultimately lead you back to your foundation or help you create one. This is powerful because it can be a springboard for the growth you desire and provide fulfillment.

There is an exercise I offer in my free ebook Step Through Fear into Success that focuses on digging into the heart of the reason why you’re never able to cross something off your to do list. It will help get you moving in the right direction. When you uncover the deeper reasons why you aren’t able to move forward, you can then begin to cut out whatever is holding you back.