Today's episode brings you behind closed doors into a client session with Ashley Washington, one of my brand story clients. If you've wondered what it would look like to work with me on your brand story, now you get to find out. We dig into Ashley's past and begin connecting the dots into how certain events shaped her heart and mind to lead her to the work she does today. Most potential clients hesitate to say yes because they don’t trust you enough. When you show them your character, credibility, and mindset through your story, it will quicken the sales process and develop deeper relationships with existing followers and clients. Find out how I do this in today’s episode.
Undercover Billionaire story secrets
The star of Discovery Channel's new show, Undercover Billionaire, has 90 days to turn $100 into a company worth a million dollars. To me, the most impressive part is that he was able to talk several people into helping him - working their hearts out for free for months to help accomplish this goal - based solely on the story of his vision for his business and his determination. This episode explores how he was able to use his story to accomplish this and lessons you can use in your own business to get others on board and excited to work with you and partner with you.
Big SEO Changes - How to Optimize for Voice Search and Featured Snippets
In the past, getting the number one position in search results was the ultimate goal for businesses. But Google has reset the starting point. And now position zero is the most important spot for your business - and soon, the only one that matters. Featured snippets and voice search are the biggest developments impacting this. In this episode, you'll learn exactly what these are and how to start improving your SEO now.
How to Grow Your YouTube with SEO & Storytelling
Is growing your YouTube channel in 2019 all about SEO? Get the top SEO tips plus dive into what others tell you are the intangible "it" factors that some of the biggest YouTubers amplify to grow their channels. I share some distinct ways you can include storytelling into your channel branding.
Pinterest SEO - Beyond the Keywords
Pinterest is an amazing tool for SEO. It's a search engine, not a social media platform. Let's dive in to several ways you can use Pinterest for business to connect with your audience and grow your impact by leveraging your brand story and your keywords. Do you need to include Pinterest marketing in your strategy?
How to Improve SEO with Podcasts
With all of the dramatic changes to the Google algorithm, today's episode shares how to get better search results with podcasts.
Find out how to have a distinct brand voice to stand out, learn a pitch strategy to be a guest on other podcasts, and must-have supplements you need on your podcast.
The Death of SEO?
Google search is becoming more like Alexa by Amazon so instead of emphasizing a million search result options, Google wants to focus on the best one, so that you never have to leave the search result screen.
It is shifting away from mathematical algorithms that favored keywords for SEO purposes and using more AI to shift toward the way searchers think and what will be most helpful for them.
Is this the death of SEO?
Today’s episode shares what is going on, some of the big changes, and what you can start doing to take advantage of these changes to SEO with your branded content.
Burt's Bees
Want a great example of a company who built a hugely successful business based on their brand story?
You are in for a treat because today's episode explores Burt's Bees and how it created an iconic brand story and wove it through every part of the business.
This catapulted Burt's Bees from a couple living in a turkey coop in rural Maine to a nine-figure business.
They understood the power of leveraging their brand story to create rabid fans who spread their message and to scale their business. Let the unbelievable backstory of Burt's Bees show you how to incorporate a similar strategy to use your brand story to build your business.