The star of Discovery Channel's new show, Undercover Billionaire, has 90 days to turn $100 into a company worth a million dollars. To me, the most impressive part is that he was able to talk several people into helping him - working their hearts out for free for months to help accomplish this goal - based solely on the story of his vision for his business and his determination. This episode explores how he was able to use his story to accomplish this and lessons you can use in your own business to get others on board and excited to work with you and partner with you.
The hidden goal of great marketing isn't sales, educating your audience, or storytelling just for the sake of storytelling. This episode reveals what the hidden goal of marketing is, so you can start using this to grow your following and your business in a way your audience will love.