In today’s episode, I talk with Reese Spykerman, a design and copywriting consultant who helps small businesses increase their websites’ revenue by optimizing the online buying experience.
Today’s episode discusses how copywriting can bring in more sales to your website, how to write a headline that connects you with your audience, the importance of knowing your clients desires, and the best headline formula.
Some top tips …
Don’t sound too formal. Business owners have this reconceved notion of what copywriting should look like due to school. Copywriting should be conversational and help the business create a personal connection with your customers. It is important to talk with your customers rather than talking to them.
Headlines should catch the attention of your customers. The headline is the most important element of your homepage. It should be genuine, conversational, and over all inviting. Having three to four headlines on your website will make it easier for the audience to engage with your business.
Stop writing generic headlines. Your customers want to know you're their best friend, so create a headline that is specific to them.
This episode at glance …
>> (10:30-15:50) What are the most important aspects of your homepage and what needs to be included
>> (15:50–18:06) Advice on how to connect with your audience through your pain points
>> (18:07-20:54) What businesses get wrong when creating a home page
>> (20:55-31:44) The best formula to use: Say goodbye formula
>> (32:17-35:05): Tips on improving your website by changing your “submit” button
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Links to reach Reese Spykerman & Christie Bilbrey
https://www.designbyreese.com/
www.instagram.com/reesespykerman
https://www.linkedin.com/in/designbyreese/
www.christiebilbrey.com
hello@christiebilbrey.com
Download my free guide: 10 Tips to Grow Your Business as a Podcast Guest
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