You are not your brand! I’m calling out a lie that’s everywhere in marketing and it’s holding business owners hostage in their mindset. I’m sharing my brand storyteller’s perspective of why you are not your brand. You might think that to authentically connect with your brand story, it means that you are your brand. I’m going to share how my clients and I have all struggled with this. I hope this mindset shift brings you more freedom and success in your business.
You are not your brand! In today's episode, I'm calling out a lie that's everywhere in marketing and it's holding business owners hostage in their mindset. I'm sharing my brand storyteller's perspective of why you are not your brand. You might think that to authentically connect with your brand story, it means that you are your brand.
This episode shares the 100-year history of how businesses have successfully combined entertainment with product promotion on the radio to draw in their audience and keep them coming back for more. I share some stories to help you get outside the box to creatively think of new and entertaining ways to draw in more of your audience and keep them coming back.
This episode shares the 100-year history of how businesses have successfully combined entertainment with product promotion on the radio to draw in their audience and keep them coming back for more. I share some stories to help you get outside the box to creatively think of new and entertaining ways to draw in more of your audience and keep them coming back.
If you think the only stories your audience cares about are success stories and your origin story then you’ll be shocked to find out the best type of story to grow excitement with your audience is completely different – in fact it hasn’t even happened yet. This episode shares a one of the most powerful types of story that every business owner needs to include in their marketing.
If you think the only stories your audience cares about are success stories and your origin story then you'll be shocked to find out the best type of story to grow excitement with your audience is completely different - in fact it hasn't even happened yet.
The hidden goal of great marketing isn't sales, educating your audience, or storytelling just for the sake of storytelling. This episode reveals what the hidden goal of marketing is, so you can start using this to grow your following and your business in a way your audience will love.
The hidden goal of great marketing isn't sales, educating your audience, or storytelling just for the sake of storytelling. This episode reveals what the hidden goal of marketing is, so you can start using this to grow your following and your business in a way your audience will love.