If you think the only stories your audience cares about are success stories and your origin story then you’ll be shocked to find out the best type of story to grow excitement with your audience is completely different – in fact it hasn’t even happened yet. This episode shares a one of the most powerful types of story that every business owner needs to include in their marketing.
It's easy to become so focused on the brand stories and messaging we share with others in our business that we often gloss over the stories we tell ourselves.
Listen to today's episode to avoid a big potential wipeout in your business and strengthen your foundation while enjoying a richer life in the meantime.
How do you share your biggest wins and accomplishments without coming across as a show off? This episode shows you how to share your big, proud moments in a way that’s humble and meaningful for your audience.
Learn why it makes a difference for entrepreneurs and business leaders to connect with audiences through the nostalgia of going retro with stories.
Are you sabotaging the stories in your content marketing without realizing it? Find out what you might be doing and how to fix it to grow your business now.
Sharing vulnerably can feel scary but nothing else comes close to drawing in an audience like vulnerability. Many business owners resist because they fear damaging their credibility with prospective customers. There’s a right way and a wrong way to share vulnerably. Today’s episode teaches how to approach vulnerability to draw in your audience like a magnet.
There are several ways to tell your brand story. Many business owners stop sharing their brand story because they don't want to sound like a broken record. But since you have new followers all the time, it's important to share your brand story regularly to connect with new followers and prospective clients. Today's episode teaches how to share your brand story in a ton of different ways for different purposes. Find out how to keep it fresh, new, and tailored to a specific goal each time you share it.
The hidden goal of great marketing isn't sales, educating your audience, or storytelling just for the sake of storytelling. This episode reveals what the hidden goal of marketing is, so you can start using this to grow your following and your business in a way your audience will love.