35: Become a Better Interview Guest with Mike and Kim Barnes

Thought Leadership Series

Today’s special guests are Kim and Mike Barnes of Barnes Team Media. They bring a unique perspective as they both worked on the news for 30 years. Kim was an award-winning reporter and news anchor for 15 years, including more than a decade at KVUE in Austin. Mike was an award-winning sportscaster at KVUE for over 29 years. He was named Best Sportscaster in Austin for 17 years and Best in Texas four times.

Now they coach clients on camera impact in virtual communication, video and media interviews, and public speaking. They also recently launched a business named Parenting Aging Parents to support and guide others who are busy balancing careers, raising kids, and caring for aging parents. 

In today’s interview they share powerful takeaways to help you immediately improve your interview skills. Whether you’re an introvert or extrovert, you can show up comfortably and composed in interviews. They share how confidence in speaking in front of others is a state of mind and a choice you make. 

When it comes to preparation, Kim and Mike share that asking the host questions in advance is key to preparing to have a great interview. Focus on the key points you want to make and any stories you can share about them. 

Something many interviewees don’t realize is that you’re in control of the conversation and you get to choose how to answer every question and that helps you steer the interview the way you want it to go. 

Think mindfully about how your words are coming across and speak clearly on your speaking topic, so that the audience can easily understand and follow along. Avoid jargon.

Kim and Mike teach how to overcome nerves and fear with the reminder that you’re the expert on your business and your life’s stories. They share advice on how to get out of your head when you feel stuck, so that you can confidently, authentically connect with the audience and enjoy the process.  

Tune into today’s episode to learn how to become a great interview guest with Mike and Kim Barnes.

This episode at glance …  

> (5:00 - 5:20) Remember that the audience is listening to you as the expert and you need to own that. It can help you control the conversation.

> (5:25 - 6:00) Don't think about everyone who will watch or listen to the interview. Keep your focus on the interviewer or if you're speaking to a camera, then imagine one single person who enjoys everything you say and have a conversation with them.  

> (6:00 to 6:20) It doesn't matter whether you are an introvert or extrovert. Neither makes you better or worse as an interviewee. Showing up confidently is a state of mind and a decision you make ahead of time.

> (6:25 - 7:00) Even if you're comfortable in interviews, that doesn't necessarily mean you're good at it. You still need to think in advance about the most important things you will share with your audience. 

> (8:30 - 10:00) To set yourself up for success, there are some critical details you should ask the host in advance. 

 > (14:00 to 17:59) How to handle interviews when the interviewer isn't asking you the questions you really want to answer. Learn how to take control of the conversation while staying positive and friendly.

> (18:25 - 22:48) Learn how to give soundbites.  

> (23:50 to 30:38) How to authentically connect with your audience, especially in the online world. 

> ( 30:47 to 35:00 ) How to let go of the fear of sharing your story and knowledge. Don’t wait to give interviews until you're ready or you never will. 

Links in today's episode to connect with Mike and Kim Barnes & with Christie

https://barnesteammedia.com/

kim@barnesteammedia.com

https://www.instagram.com/barnes_team_media/

https://www.linkedin.com/company/barnesteammedia/

www.christiebilbrey.com

hello@christiebilbrey.com  

Download my free guide: 10 Tips to Grow Your Business as a Podcast Guest

Instagram: https://instagram.com/christiebilbrey 

LinkedIn: https://www.linkedin.com/in/christiebilbrey/ 

34: Thought Leader series: How to use TikTok for business with Samantha Vlasceanu

The Secrets to TikTok for Business

In today’s episode we hear from Sam Vlasceanu, a TikTok coach teaching business owners to how to create engaging content that converts followers into paying customers. She shares how TikTok isn’t just for dancing teens, but can grab and hold the attention of your ideal prospects.

Sam shares that to show up as a thought leader on TikTok, you want to keep your videos short, simple, and to the point. Instead of trying to fit a wealth of information into a 30-second video, create a series to share with your audience.

Learn Sam’s tips to show up as a thought leader in your TikTok videos with shareable content like explaining the mistakes your audience is making that prevent them from achieving their goals.

Sam recommends an MVP approach for TikTok, meaning minimal viable product. Don’t aim for perfection, aim for done or you’ll never post a video. Aim for 50% of what you expect it to look like, post it, and test out the demand to see what works before you waste any time, energy and money with anything you do.

Tune into today’s episode to hear Sam’s TikTok tips that will help you take the plunge with TikTok and start with a smart approach for your business.

This episode at glance …

• The first step to take on TikTok as a business owner

• How to find your ideal audience on TikTok

• The types of content to share for your business

• Sam’s tips and tricks and dos-and-don’ts for Tiktok

• Confused about hashtags on Tiktok? Sam clears this up with tips on how to use hashtags on TikTok

• What to keep in mind when repurposing TikToks to Reels and other platforms

• Learn about the “for you page” on TikTok, how it works, and how to use it

• Tips to make TikTok easy and effective for growing your business

• Ideas for shareable content your audience will love

• Tips for women to look and feel confident and comfortable on camera when creating Tiktoks

Links in the episode & ways to reach Christie and Sam Vlasceanu

https://www.thetiktokcoach.ca/
samantha.vlasceanu@gmail.com
Instagram: https://www.instagram.com/thetiktokcoach/
LinkedIn: https://www.linkedin.com/in/samantha-vlasceanu/

www.christiebilbrey.com
hello@christiebilbrey.com
Download my free guide: 10 Tips to Grow Your Business as a Podcast Guest
Instagram: https://instagram.com/christiebilbrey
LinkedIn: https://www.linkedin.com/in/christiebilbrey/ 

33: Thought Leader series - Paid speaking with Taylorr Payne

Episode 33: Paid Speaking with Taylorr Payne

Thought Leadership Series

We have a special guest joining today’s episode. Taylorr Payne is the CEO and co-founder of SpeakerFlow, a software and coaching company that helps professional speakers grow their businesses by providing them with the coaching and systems they need to stay focused on booking more speaking gigs.

Taylorr shares with us two primary ways to grow thought leadership in the digital marketing world, content marketing and partnership marketing.

To display more credibility in your content marketing, create your own studies and statistics by reaching out to individuals and gathering your own information. This makes your content more reputable and more likely to be shared.

Partnership marketing introduces you to someone else’s audience as an expert they can trust in your area of expertise. Examples of this are guest speaking on podcasts, YouTube channels, as well as social media platforms. You can also write guest blogs, speak at conferences, host combined webinars, and more.

Keynote speeches are the big kahuna of the paid speaking world. Curious if your keynote deserves the big bucks? Learn Taylorr’s definition of what a keynote is to make sure you’re presenting what event planners and audiences expect.

Tune into today’s episode to hear more about the wealth of information Taylorr Payne has to share with us all on paid speaking and keynote speeches. You can head over to speakerflow.com to learn more about Taylorr and what SpeakerFlow offers.

This episode at a glance:

>{3:17 - 12:55} Guest speaker, Taylorr Payne, shares about himself and his business, SpeakerFlow. We take a deeper look into the experiences that shaped him and his business, SpeakerFlow.
>{13:00 - 18:29} Taylorr gives his outlook on what it means to be a thought leader, including two great ways to grow your thought leadership with digital marketing. Get his specific approach as well as his process to grow a strong paid speaking business. >{18:59 - 20:38} Find out exactly what a keynote speech is, how to price yours (this may surprise you!) and how to maximize your pitches to book more high-paid speaking gigs.
>{23:10- 24:42 } A look into speaker bureaus, a few big ones to know, as well as how and when to utilize them.
>{24:43 - 26:51} How to build a smart process to get booked as a paid speaker.
>{27:13 - 31:36} What is the expected timeline from initial research to payday? Plus, a technique that will sometimes help you shrink that timeline.
>{33:22 - 36:00} Learn more about speakerflow.com and how it provides the systems, tech, and coaching needed to grow paid speaking businesses.

Links in the episode & ways to reach Christie

https://speakerflow.com
taylorr@speakerflow.com
https://www.linkedin.com/in/taylorrpayne/

www.christiebilbrey.com
hello@christiebilbrey.com
Download my free guide: 10 Tips to Grow Your Business as a Podcast Guest
Instagram: https://instagram.com/christiebilbrey
LinkedIn: https://www.linkedin.com/in/christiebilbrey/ 

32: Thought leader series: Podcast guest speaking

Today’s episode shares a strategy that grows your thought leadership by consistently speaking as an expert in front of other audiences as a podcast guest speaker. 

This year I moved to an agency model to help clients get booked on podcasts as guest speakers because I found it’s an incredible way to grow your business. In this episode, I discuss why you should consider adding podcast guest speaking as a key component of your marketing strategy as well as tips on how to get started and show up as a thought leader. 

Why do I recommend that you include podcast guest speaking as part of your marketing strategy? 

It’s important to reach out to your existing audience to nurture those relationships but consistent growth happens when you get in front of new audiences on a regular basis. 

Speaking as a guest expert on someone else’s podcast benefits you because that host has an established audience who trusts them. When he/she introduces you as an expert in your field, the audience will automatically associate you as an expert in your field without requiring you to sell yourself on why you are an expert. Your credibility is built in. What a relief!

As a platform, podcasting is unlike other digital marketing platforms because more than 80% of  people tune in for an entire episode, which often lasts for 30-60 minutes. This gives ample time to share who you are, your stories, what’s influenced you, and your recommendations. In a single episode, you can accomplish what would otherwise take nearly a dozen touchpoints. It’s an incredibly fast way to grow the know, like, and trust factor to build your authority and generate quality leads. 

If this sounds like something you’d like to learn, tune into today’s episode to take a deeper look into how to grow your business and authority with podcast guest speaking.

A glance at today’s episode … 

>{ 1:56 to 2:49 } Since podcast guest speaking is my agency’s signature offer, I’m today’s featured speaker and am sharing all of my top tips on the subject. 

Find out why I shifted my business to emphasize podcast guest speaking and why I recommend you include it in your marketing strategy. 

>{ 3:19 to 3:43 } Podcast guest speaking grows your business by introducing you to new audiences as an authority and expert in your field. When you turn this strategy into a system, you will experience consistent growth by continually speaking in front of more of your ideal audiences.

>{ 5:20 to 5:55 } Podcasting is a unique platform because 80% of audiences tune in for the entire episode. Most episodes last 30 to 60 minutes, giving you ample time to showcase your personality, expertise, wisdom, and recommendations. You can cultivate new relationships with a brand new audience in a single episode.

>{ 7:41 to 8:20 } How do I go about it? What do I recommend first? How do you maximize your efforts? 

> { 13:50 to 14:17 } You’re booked, now what?  How do you prepare to be a great guest and show up as a thought leader? What should be the focal point of the interview? How do you monetize your efforts?

>{ 22:51 to 23:18 } Once your episode airs, that episode’s link will go to work for you for years to come. Learn several benefits of each episode and how to maximize your results. 

Links in the episode & ways to reach Christie

www.christiebilbrey.com

hello@christiebilbrey.com  

Download my free guide: 10 Tips to Grow Your Business as a Podcast Guest

Instagram: https://instagram.com/christiebilbrey 

LinkedIn: https://www.linkedin.com/in/christiebilbrey/ 

31: How to Become a Thought Leader

In today’s episode, I break down the ingredients of a thought leader and how to become one.

I like Thought Leadership Lab’s definition of a thought leader, “Thought leaders are the informed opinion leaders and the go-to people in their field of expertise. They become the trusted sources who move and inspire people with innovative ideas; turn ideas into reality and know and show how to replicate their success.”

How to create content that shows you’re a thought leader.

Today’s episode details how to get started or strengthen your role as a thought leader by walking you through how to clearly define key aspects of your brand: your mission, message, and buyer personas. If you want help creating strong ideal buyer personas, grab my free download, Create Your Buyer Persona.

Earlier, I defined exactly what a thought leader is and what types of content their audiences want from them. Now, you use the pieces you just defined about how you can give your audience exactly what they want in each of those areas.

So, if you feel like you’re a thought leader, or that you have the ability to become one, tune into today’s episode for a deep dive into who a thought leader is, how it benefits you to become one, and what you need to do to start showing up as a thought leader now.

Links in the episode & ways to reach Christie

https://www.christiebilbrey.com
hello@christiebilbrey.com
Download the free guide: Create Your Buyer Persona  
Instagram: https://instagram.com/christiebilbrey
LinkedIn: https://www.linkedin.com/in/christiebilbrey/ 

30: The Role of Emotions in Business Decisions with Jessica Hottle

What role should emotions have in your business? Should you rely on your emotions or push them away? It’s important to pay attention to your emotions to see what needs to be addressed, not to make the decision for you. It’s your response to your feelings that can lead you to bad places.

Mindset is 99% of life. Honor your feelings without minimizing them. If you’re suffering, it’s ok to visit that place but don’t take up residence there.

Feelings can overwhelm you and try to control you, or if put in the proper place, you can use them as a warning system to identify a problem you need to address. Lean into the logic side of you as you investigate why you feel your emotions. Don’t rely on one or the other. Learn how to combine them to make the right decisions, asking God to lead you.

Learn more about today’s guest, Jessica Hottle

www.jessicahottle.com www.instagram.com/jessicahottle Get her new book, Face Off with Your Feelings: https://www.amazon.com/Face-Off-Your-Feelings-Embrace/dp/B09M53NV88

Connect with Christie Bilbrey

www.christiebilbrey.com

Email: hello@christiebilbrey.com

Instagram: www.instagram.com/christiebilbrey

LinkedIn: https://www.linkedin.com/in/christiebilbrey/

29: Accomplish More Business Goals This Year

Today’s episode helps relieve some of the anxiety that comes with setting the big business goals we often create at the start of the new year. I guide you through simplifying your approach to achieve more of the success you want.

28: Create Content that Converts with Buyer Personas

Understanding and attracting the right clients isn’t luck, it’s a science. An important element is learning as much as possible about your ideal buyer. Effective marketing starts by creating buyer personas. They guide all of your content, messaging, and marketing decisions. Don’t waste time creating content for everyone. Be precise, so that you attract the ideal buyers for your business. Today’s episode shares exactly what a buyer persona is, why they matter, how to create them, and what you can do once you have them. To download my free guide that walks you through identifying your buyer personas, go to https://bit.ly/3H4Q2Hw.