2020 has been a devastating year for everyone. Today’s podcast gives practical tips to help you examine how to restructure and rebuild your life, creating a new normal, based on where you’re at and what you need right now. I vulnerably share where I’m at and what I’m doing to stop letting this year get the better of me and focus on healing and strengthening. I give you some questions to help you re-examine your life in a new way that will help you understand what you need to change and how to do it.
You Are Not Your Brand
You are not your brand! I’m calling out a lie that’s everywhere in marketing and it’s holding business owners hostage in their mindset. I’m sharing my brand storyteller’s perspective of why you are not your brand. You might think that to authentically connect with your brand story, it means that you are your brand. I’m going to share how my clients and I have all struggled with this. I hope this mindset shift brings you more freedom and success in your business.
Kat Coroy interview: Business in a COVID-19 world & growing on Instagram at any age
My interview with Kat Coroy, a London-based brander, designer, and Instagram course creator, discusses adapting to a COVID-19 world as a business owner and parent. We discuss: brainstorming your pivot in business, creative ways businesses are meeting the needs of their customers now, working from home with kids, life lessons to instill in kids during this crisis.
We also discuss how to grow your Instagram at any age, the right mindset to adopt, and how to reduce the comparison trap.
To learn more about Kat, visit her on Instagram: https://www.instagram.com/katcoroy/ and learn about her Instagram Makeover course: https://instagrammakeover.com/
My 1st Pivot, Private Aviation to Marketing Strategy, Part 2 of 2
Today's episode is part 2 of my pivot. This is the conclusion of how my 1st pivot in business happened, what I learned, and how to make sure you don't sabotage succeeding at your big goals by adding these key pieces to any major goal you want to achieve.
My 1st Pivot, Private Aviation to Marketing Strategy, Part 1 of 2
Today's episode takes you back to before I started this business. I thought I was going to do something completely different and this is the story of that first pivot, and most importantly, my advice about how to prepare for the emotional rollercoaster you go on as a business owner. What do you do when you realize you need to change direction? What do you do when you aren't sure what to do next? And how do you handle the waiting as you try to figure it all out? Today's episode covers all of that.
Sharing Your Pivot in Business Like Kanye
So many business owners make major pivots throughout the life of their business. The tricky part is effectively communicating that to your audience. Through the recent example of Kanye West's enormous pivot, this episode shares creative and practical tips that grow your business while inviting your audience in to experience the journey with you. Learn five ways Kanye has effectively communicated his recent pivot to his audience and how you can up-level your brand story through your pivot.
Birth of Radio
This episode shares the 100-year history of how businesses have successfully combined entertainment with product promotion on the radio to draw in their audience and keep them coming back for more. I share some stories to help you get outside the box to creatively think of new and entertaining ways to draw in more of your audience and keep them coming back.
Courtroom Lessons to Enhance Business Stories
This episode takes you inside my recent courtroom experience as a juror to show how to stop making these storytelling assumptions that snatched victory from a trial lawyer and are also turning potential clients away from you.